Workshop Invitation: Using Your CRM System to Grow Sales
A versatile, robust customer relationship management (CRM) system is the best way to store, manage, and use customer data for sales and marketing. But many marketers who invest in a CRM system fail to...
View ArticleClik here to view.
40 Questions for a Smart Branding Strategy
Branding is critically important to every successful business. That’s why smart marketers always approach branding strategically. But how do you create an effective branding strategy? What should you...
View ArticleClik here to view.
How Your Company DNA Can Differentiate Your Brand & Business
DNA analysis is all the rage as people seek to learn more about who they are and where they came from. Businesses have a form of DNA, too: The passion that led the founders to create the business, the...
View ArticleClik here to view.
Do You Need AI to Develop Creative or Just a Good Copywriter?
Artificial intelligence, or AI, is the hottest technology in marketing. AI is helping marketers understand and predict human behavior to deliver more relevant and personalized products, services, and...
View ArticleClik here to view.
New Insights into College Students: The Annual Mindset List
If you sell products or services to college students and teens, head’s up: The new Marist College Mindset List is out, and it offers valuable insights for your smart marketing strategy. Previously...
View ArticleClik here to view.
New White Paper: Premium Content in a B2B Marketing Strategy
The marketing strategy team at Gianfagna Strategic Marketing has developed an informative new white paper about how to use premium content in a smart B2B marketing strategy. Click here for your FREE...
View ArticleClik here to view.
How to Audit Your Marketing Strategy: Get Our New Guide
One of the best ways to maximize the return on your marketing investment is to conduct a marketing audit. A marketing audit is a top-to-bottom assessment of your entire marketing program, from branding...
View ArticleClik here to view.
After the Pandemic: 7 Lessons for Smart Marketing Planning
If you’re like most marketers, you never could have anticipated an event as deadly, destructive, and disruptive as the Covid-19 pandemic. Almost no one imagined a crisis of this magnitude. As the...
View ArticleClik here to view.
How to Rethink Your Marketing Plan in a Crisis
Smart marketers are flexible and creative, but even the savviest marketers were blindsided by the Covid-19 pandemic. Not only did everything change in a few days, but the situation escalated quickly...
View ArticleClik here to view.
7 Ways to Use Your Value Proposition in a Marketing Strategy
Understanding and articulating the unique value your organization delivers to your customers – your value proposition – is crucial for smart marketing. In my previous post, I explained how to use...
View Article