Clik here to view.
New Insights into College Students: The Annual Mindset List
If you sell products or services to college students and teens, head’s up: The new Marist College Mindset List is out, and it offers valuable insights for your smart marketing strategy. Previously...
View ArticleClik here to view.
New White Paper: Premium Content in a B2B Marketing Strategy
The marketing strategy team at Gianfagna Strategic Marketing has developed an informative new white paper about how to use premium content in a smart B2B marketing strategy. Click here for your FREE...
View ArticleClik here to view.
Gianfagna Marketing Recertified as Cuyahoga County SBE, WBE
For the 12th year in a row, Cuyahoga County, Ohio has certified Gianfagna Strategic Marketing, Inc. as a Small Business Enterprise (SBE) and a Women’s Business Enterprise (WBE). Gianfagna is certified...
View ArticleClik here to view.
How to Audit Your Marketing Strategy: Get Our New Guide
One of the best ways to maximize the return on your marketing investment is to conduct a marketing audit. A marketing audit is a top-to-bottom assessment of your entire marketing program, from branding...
View ArticleClik here to view.
Marketing Insights: How the Class of 2022 Sees the World
Do you market to college students and teens? If so, there are valuable insights for your smart marketing strategy in the annual Beloit College Mindset list, just released this week. Each year, Beloit...
View ArticleClik here to view.
Gianfagna Marketing Recertified as Cuyahoga County SBE, WBE
For the 12th year in a row, Cuyahoga County, Ohio has certified Gianfagna Strategic Marketing, Inc. as a Small Business Enterprise (SBE) and a Women’s Business Enterprise (WBE). Gianfagna is certified...
View ArticleClik here to view.
After the Pandemic: 7 Lessons for Smart Marketing Planning
If you’re like most marketers, you never could have anticipated an event as deadly, destructive, and disruptive as the Covid-19 pandemic. Almost no one imagined a crisis of this magnitude. As the...
View ArticleClik here to view.
How to Rethink Your Marketing Plan in a Crisis
Smart marketers are flexible and creative, but even the savviest marketers were blindsided by the Covid-19 pandemic. Not only did everything change in a few days, but the situation escalated quickly...
View ArticleClik here to view.
7 Ways to Use Your Value Proposition in a Marketing Strategy
Understanding and articulating the unique value your organization delivers to your customers – your value proposition – is crucial for smart marketing. In my previous post, I explained how to use...
View Article